Leisure equipment

Sumeko Oy, which was founded to import leisure equipment and machinery, has been keeping Finns active in their free time since 1963. Our history as an importer of top international brands in Finland and as a representative in the Baltic countries is long. Our brands include Kawasaki motorcycles, jet skis and ATVs, Japanese Tohatsu outboards, Access Motor ATVs and Alutroll aluminium boats designed and manufactured in Finland.

Snow, icemaking and technology equipment and services

Kessu Oy has made snow for Finland’s ski resorts and trails for three decades. We work closely with the world’s largest brands in the field, Technoalpin and PistenBully, both in Finland and in the Baltic countries.

Consumer trade

SGN Group owns the Anno and Metsola brands that are known and loved by all customers.

Agriculture and horticulture

The Group’s roots are deep in Finnish agriculture and farming. The SGN Group has been a partner of farmers since 1933, and today it is a major player in every sector of agricultural trade, from the development of cereal varieties to the importation of the entire New Holland product range.

Sports retail

SGN Sport has grown into the most important sports retail franchise and cooperation chain in the Nordic countries. In the Nordic countries, we operate as the chain’s umbrella organisation for Team Sportia, Sportringen, BikeNation, Sportia, Kiekkoseppä and HockeyNation concepts. In addition, we are an important part of the European Sport 2000 procurement chain.

Leisure equipment

Sumeko Oy, which was founded to import leisure equipment and machinery, has been keeping Finns active in their free time since 1963. Our history as an importer of top international brands in Finland and as a representative in the Baltic countries is long. Our brands include Kawasaki motorcycles, jet skis and ATVs, Japanese Tohatsu outboards, Access Motor ATVs and Alutroll aluminium boats designed and manufactured in Finland.

Snow, icemaking and technology equipment and services

Kessu Oy has made snow for Finland’s ski resorts and trails for three decades. We work closely with the world’s largest brands in the field, Technoalpin and PistenBully, both in Finland and in the Baltic countries.

Consumer trade

SGN Group owns the Anno and Metsola brands that are known and loved by all customers.

Agriculture and horticulture

The Group’s roots are deep in Finnish agriculture and farming. The SGN Group has been a partner of farmers since 1933, and today it is a major player in every sector of agricultural trade, from the development of cereal varieties to the importation of the entire New Holland product range.

Sports retail

SGN Sport has grown into the most important sports retail franchise and cooperation chain in the Nordic countries. In the Nordic countries, we operate as the chain’s umbrella organisation for Team Sportia, Sportringen, BikeNation, Sportia, Kiekkoseppä and HockeyNation concepts. In addition, we are an important part of the European Sport 2000 procurement chain.

SGN GROUP – THE BEST HOME FOR GROWTH AND DEVELOPMENT

Since 1933, the dream of the Nieminen family has been to create a group that would be the best home for companies to grow and develop. Our operations have been based on strong values from the very beginning, as well as the will to create the best possible growth platform for both people and Finnish companies. Even today, SGN Group’s values are strongly based on the values of the Nieminen family: entrepreneurship, courage, passion, caring and trust. These values are reflected in various ways in the Group’s operations and principles.

The core of SGN Group’s business is to create added value for its own brands as well as the well-known international brands it represents. Our experience in importing top global brands is particularly strong, and we are a trusted partner for a network of more than 500 entrepreneur-driven resellers and partners. In addition, we own several well-known brands from a variety of different business sectors. We have created an environment within the Group that helps both employees as well as old and new businesses reach their full potential. With this recipe, SGN Group has managed to create numerous Finnish business success stories. We want to stay at the heart of entrepreneurship in the future and provide new businesses with a growth platform and the opportunity to develop their business towards international success. Sam Nieminen, owner

million euros sales 2023

million euros gains 2023

employees

NEWS

SGN Group appoints a new CEO Jussi Ojanen

SGN Group Oy gets a new CEO. Jussi Ojanen, 51, is appointed as CEO on 1 October 2024 Group´s previous CEO Ilkka Brander was appointed as the CEO of Saarioinen Oy from 1 January 2024. He continues in the board of SGN Group. CFO Stefan Repo is the deputy CEO of SGN...

Sam G. Nieminen has been granted the Finnish honorary title of Kauppaneuvos.

SGN Group's owner and former CEO Sam G. Nieminen has been granted the Finnish honorary title of Kauppaneuvos 19 th April 2024. Kauppaneuvos title is a public recognition of the work he has done for society. Sam Nieminen's life work has been SGN Group Oy. Sam started...

SGN Tekniikka Oy’s business ends

We have refined SGN Group's strategy and decided to end the SGN Tekniikka Oy business. By this decision we will end the import and sale of your products. For more information please contact:Stefan Repo,SGN Group Oy, deputy CEOstefan.repo@sgn.fi, +358 40 544 8230 040...